Tuesday, August 4, 2009

Distinctly Green: Toilet paper goes recyclable NO WAY JOSE!_Green Earl

Have To Admit..This one scared me at first...I said "Oh Hell NO!"
But after reading the article (link above in title) it wasn't
what I thought it was...thank God...Still I worry about those
envelope paper cuts a bit._Green Earl

Distinctly Green: Toilet paper goes recyclable

Toilet paper goes recyclable

There's a new bathroom tissue out that's not only soft but meets "green" standards, too.

Ever Green Bathroom Tissue goes beyond being made of recycled content. This distinctly designed 12-roll pack, made by Green Bay Converting, comes in a 100 percent recycled paper carton with no plastic content.

Green Bay Converting decided not to use plastic wrap because as yet there's no good way to reuse it, says Lee Luft, vice president of sales and operations

Green Bay took its packaging cue from fridge-packs for soda cans. Each Ever Green box has a panel that says "Press Here" to easily remove rolls.

Made of recyclable fiber, the boxes have a convenient handle, are themselves recyclable and are slender enough to fit on a shelf or tucked away in a bathroom corner. There's a window so you'll know when you're running low and a side opening to put empty roll cores in the box for recycling.

There are even more eco-friendly features to this bathroom tissue. It's hypoallergenic, has no added dyes or fragrances and is whitened without chlorine. Did I say it's soft?

Everything about Ever Green is recyclable - its cartons, pallets, paperboard corner posts that support the boxes, its top cap to protect the box while en route to stores. It's all cellulose fiber. When used up, everything can be either recycled or composted at an industrial composting facility. Essentially, Luft said, there's no waste left to go to landfills.

This process is so distinct, Luft said, Green Bay Converting is looking at patenting it.

"We think we've found a better way for people to bring to their homes a necessity that's made from a recyclable material and that is itself recyclable," Luft said.

Ever Green products are made from office paper and used textbooks. To enhance the tissue's whiteness and ensure the mixture meets cleanliness standards, recycled fiber from envelope cuttings is added. "There's millions of pounds of these cuttings available," Luft said.

Prices are competitive for this new product - ranging from $6.95 to $8.89 for a 12-roll pack.

"We're not asking people to pay more," Luft said. "We're asking them to try something that's more sustainable."

This product is currently available only at www.letsgogreen.biz and at www.greenlinepaper.com.

A freelance environmental writer, Debra Atlas is reachable at debraatlas@gmail.com or her blog at www.envirothink.greenpress.com.

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